Can booze make you BEAUTIFUL? Collagen-laced Japanese beer claims to make skin firmer and more youthful

• ‘Precious’ brew has been created by Japanese liquor company Suntory
• It boasts a five per cent alcohol content level and 2g of collagen per can
• Collagen is a protein found in skin that provides structure and firmness
• Experts are divided over how effective it is when drunk or eaten with food 

‘Guys can tell if a girl is taking collagen or not.’

That’s the bizarre tagline for a new brand of Japanese beer that claims to make women beautiful.

The new collagen-laced brew, created by Japanese liquor company Suntory, boasts a five per cent alcohol content level and claims to have two grams of collagen per can.

Collagen is a type of protein found in skin that provides structure, firmness and texture, making people appear more youthful.

As it gets older, the body’s reserves of collagen deplete, causing skin to lose firmness and develop wrinkles

Collagen supplements have become popular in recent years claiming to offer the ultimate anti-aging cure.

But before cancel the gym for a night out, Rocketnews24 says the beer is currently on available in Japan’s northern island of Hokkaido.

You may also like amazing-japanese-beauty-mask-recipe-will-vanish-years-from-your-face or one of my favorite videos for reducing fine lines and wrinkles Tanaka Face Massage

[VIDEO] Beauty in a bottle: Japanese beer promises better skin

Japanese manufacturer, Suntory, has created a light beer, catering to the female demographic, called “Precious.” The beer is infused with collagen, ergo promising better skin to those who consume it.

Source: Daily Mail